Behind RABe Consultancy is Rachel A. Buddeberg who brings over 15 years of analysis, research, and marketing experience to the table. She has worked in a variety of industries – from fast food to financial services – providing analytical insights to support marketing campaigns, including point-of-sales, email, and direct marketing. She has also done extensive research on stereotype development, which she summarized in her masters thesis in philosophy. To prevent the thesis from becoming shelfware, she converted her findings into self-empowerment workshops, which she offers regularly in the San Francisco Bay Area.

As a consultant, Rachel prefers to get her hands dirty – she prepares the data before she analyses it, she implements her marketing recommendations, and she continues to read about what makes change happen both on the individual and collective levels.